Privacy Policy

Effective Date: May 6, 2025  ·  Last Updated: 2026-04-29

This Privacy Policy describes how The Digital Shift ("we," "us," or "our") collects, uses, and shares information about you when you use any of our Edushift mobile applications (each, the "App," and collectively, the "Apps") — including our exam preparation apps for professional certifications such as CAPM®, PMP®, PMI-RMP®, and PgMP®. This single policy applies to every App we publish, current and future. By using any App, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

1.1 Information You Provide

  • Account Information: When you sign in using Google or Apple, we receive your name, email, and profile photo. Guest mode collects no personal data.
  • Support Communications: Name, email, and message contents if you contact us.

1.2 Automatically Collected

  • Usage Data: Quiz attempts, scores, streaks, features accessed, session length.
  • Device Information: Device model, OS version, app version, device identifiers.
  • Diagnostic Data: Crash logs and error reports via Firebase Crashlytics.
  • Push Token: FCM token if you grant notification permission.

1.3 Third-Party Sign-In Providers

We receive only what the provider makes available based on your privacy settings. We never receive passwords.

1.4 Purchase Data

We do not store payment card information. Billing is handled by Google Play or Apple App Store. We receive only purchase confirmation.

2. How We Use Your Information

  • Operate the App — quizzes, flashcards, AI chat, analytics, and progress tracking.
  • Authenticate users — verify identity and maintain sessions securely.
  • Sync progress — keep study data available across sessions and devices.
  • Send notifications — daily reminders and streak alerts if permitted.
  • Manage subscriptions — verify purchase status for premium features.
  • Improve the App — aggregate usage analysis and bug fixes.
  • Support requests — respond to questions and issues.
  • Legal compliance — meet applicable legal requirements.

We do not use your data for behavioral advertising or sell it to third parties.

3. How We Share Your Information

We do not sell, rent, or trade your personal information. Sharing occurs only in these circumstances:

3.1 Service Providers

Provider Purpose
Google Firebase
Auth, Firestore, FCM, Crashlytics
Auth, storage, notifications, crash reporting
Google Sign-InSocial authentication
Apple Sign-InSocial authentication
Google Play / Apple App StoreIn-app purchases and subscriptions

3.2 Legal Requirements

We may disclose information if required by law or a valid public authority request.

3.3 Business Transfers

In a merger or acquisition, your information may be transferred. We will notify you before it becomes subject to a different policy.

3.4 With Your Consent

We may share for any other purpose with your explicit consent.

4. Data Storage and Security

  • Data stored on Google Firebase — ISO/IEC 27001 and SOC 2/3 compliant.
  • On-device credentials use encrypted secure storage.
  • Encryption in transit (HTTPS/TLS) and strict access controls are in place.
  • No method of electronic transmission is 100% secure — we cannot guarantee absolute security.

5. Data Retention

  • We retain data as long as your account is active.
  • Deletion requests are processed within 30 days, except where required by law.
  • Aggregated, anonymized data may be retained indefinitely for improvement purposes.

6. Children's Privacy

The App is for users 13 years or older. We do not knowingly collect data from children under the applicable minimum age.

Parents or guardians may contact us at contact@thedigitalshift.co.

7. Your Rights and Choices

  • Access — Request a copy of data we hold about you.
  • Rectification — Request correction of inaccurate data.
  • Erasure — Request deletion, subject to legal exceptions.
  • Portability — Request data in a structured, machine-readable format.
  • Object / Restrict — Object to or restrict certain processing.
  • Withdraw Consent — Withdraw at any time without affecting prior processing.

Contact: contact@thedigitalshift.co — we respond within 30 days.

8. California Privacy Rights (CCPA / CPRA)

California residents have the right to know, delete, correct, and opt out of the sale of personal information. We do not sell or share personal information for behavioral advertising.

Submit requests to contact@thedigitalshift.co with subject "California Privacy Request."

9. European Privacy Rights (GDPR)

If you are in the EEA, UK, or Switzerland, the GDPR applies. Legal bases: contract performance, legitimate interests, consent, and legal obligation.

You may lodge a complaint with your local data protection authority (DPA).

10. International Data Transfers

We are headquartered in India. Data may be processed in the United States via Google Firebase. Where required, we rely on EU Standard Contractual Clauses (SCCs).

11. Third-Party Links

The App may link to third-party websites. This Privacy Policy does not apply to those sites. Please review their policies independently.

12. Changes to This Policy

We may update this policy at any time. We will update the "Last Updated" date and notify you via in-app notice. Continued use after the effective date constitutes acceptance.

13. Contact Us

For questions or requests regarding this Privacy Policy:

The Digital Shift

Email: contact@thedigitalshift.co